Posts in One Complete Podcast
Episode 39: Networking Groups

Networking and referral groups are not one-size-fits-all. The personality of the group, the industries represented, the types of businesses, and how inclusive a group is all factor into whether or not a group is a good fit for you. From a business perspective, it's not enough to have well-meaning people who would love to refer you, but never see your ideal client. From a personal perspective, it's important to be part of a group where you can connect authentically and get support. Listen as we explore what makes a group a good fit and share some of what we've learned the hard way.

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Episode 34: Business Plans

You must have a business plan! Businesses with documented business models and plans make twice as much revenue and are twice as likely to receive access to capital. Don't have a plan yet? Don't worry. We'll walk you through all the key things that need to be in it. (Just remember to do your business model first. If you haven't, listen to Episode 33: Business Models to get the basics of what should be in one.)

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Episode 32: Moon Shot

This week's podcast pays homage to the 50th anniversary of the Apollo 11 moon landing. Nowadays it seems pretty simple, right? We built rockets. Astronauts went to space. They walked on moon and came back. But that giant leap for mankind  was never a sure thing. Nothing had been created: no space suits, no rockets, no computers that were up to the task. Everything had to be invented. And, that is how it is as business owners. We have big ideas, but start without knowing what we need, what needs to be created, and the multitude of steps it's going to take to get there. That’s how we innovate and make it happen. Join us as we geek out about the space race and how it created the world we live in.

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Episode 31: Blocks

The dreaded blocks. We all have them. We hide. We can't move forward. We feel really bad. We're in the pit. We're here to tell you it's time to break them up and kick 'em out the door. We'd write more but we're a little blocked. 

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Episode 30: Advocacy

Do you get hot mad around certain issues? Is there a new tax, fee, or regulation that is impacting your business? Do you wish you had a voice in developments in your community?

It's easy to feel powerless and frustrated and like nothing you do will make a difference. But it is possible to create change.

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Episode 29: Pandas and Unicorns

Every so often, we need to remember what it was like to be a kid, to go back to those days when we were wiser than we knew and just as naive as we remember. This week we're thrilled to have two special guests share their business insights. Whether it's finding your business spirit animal or starting your very first business, this week's episode shows that being in business is as much about staying young at heart as it is leads, finances, and other serious adult stuff.

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Episode 24: Boundaries

Setting boundaries in your business can be one of the hardest things you do. You worry about making people unhappy, losing clients, and losing money. But if you don’t set - AND COMMUNICATE - boundaries, you risk being run by others and giving away your time and energy to things that don’t make your business grow. This week, we talk about the boundaries we’ve set in our business and remind everyone that while you can compete on price, service, and quality, you should never compete on dignity.

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Episode 23: Deadlines

All of us know what it’s like to miss a deadline. We stress about the work. We stress about the relationships. We feel terrible about it and ourselves. And, to combat this from happening, we make endless to-do lists to keep us feeling organized and in control. And yet, we can’t seem to let go of the things that get us in trouble in the first place: overcommitting and overpromising. We’re relentlessly aspirational about amount of time things take – especially when it comes to working on our own businesses. This week we tackle how to break out of the shame spiral around deadlines and how to better set yourself up for success.

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Episode 22: Acquisition, Growth, and Retention

Feeling the stress of having to get new clients all the time? As business owners we often focus on the money which can leave us completely drained. There is a better way! Listen along as we offer some new ways to increase your revenue without spending all your energy, time, and money in one place. Get back your precious resources by paying attention to your growth and retention strategies. Learn how to dream your future business that keeps your clients and customers coming back for more.

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Episode 21: Sales

Sales often feels like a four letter word. We feel exposed, vulnerable—sometimes even cheap. Where is our A game? How do we sell our products and services without feeling like we're selling ourselves? Putting yourself out there to sell isn't easy. You are inherently opening yourself up for rejection. But if you don't do it, you don't have a business. So grab your sales materials, and whatever dose of liquid courage you need, and join us as we talk all things s*les.

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