Posts tagged Business Basics
Episode 43: Failure

We have a narrative in this country that business equals success. That if we just pull hard enough on our own bootstraps we’ll make it. The numbers say otherwise, but we’ve taught ourselves to see failure as something shameful rather than a part of the process. This shame often causes us to push too far and risk too much. This week, we explore the link between failure and shame, and how you can fail and still be in your purpose.

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Episode 42: Recession Proofing Your Business

Recessions scare business owners. They worry leads will dry up, customers will hoard cash, and their business will go under. If you’ve been paying attention to the economic news lately, there’s a lot of talk about how soon the next recession will hit. This week, we try to take some of the fear out of thinking about a potential downturn and discuss what you can do to make your business recession resistant.

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Episode 40: Hiring a Bookkeeper

We were asked recently at a networking event for advice on how to hire a bookkeeper. For business owners, getting support on their finances can be one of the hardest things they do. We’re notorious for leaving our bookkeeping to the last minute, and we tend to feel tons of shame around it. This week, we cover what makes a good bookkeeper, what makes a bad bookkeeper, and when and how to ask for help.

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Episode 39: Networking Groups

Networking and referral groups are not one-size-fits-all. The personality of the group, the industries represented, the types of businesses, and how inclusive a group is all factor into whether or not a group is a good fit for you. From a business perspective, it's not enough to have well-meaning people who would love to refer you, but never see your ideal client. From a personal perspective, it's important to be part of a group where you can connect authentically and get support. Listen as we explore what makes a group a good fit and share some of what we've learned the hard way.

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Episode 38: Bartering

Bartering is big business. We're talking to the tune of 12 billion dollars plus a year. Many business owners barter to get their business up and running. Be cautious about trading goods and services when you don't have enough clients and cash flow is tight. Listen along as we break down the pros and cons of bartering. And if you are going to barter, we'll give you the best tips to make the transaction super successful.

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Episode 34: Business Plans

You must have a business plan! Businesses with documented business models and plans make twice as much revenue and are twice as likely to receive access to capital. Don't have a plan yet? Don't worry. We'll walk you through all the key things that need to be in it. (Just remember to do your business model first. If you haven't, listen to Episode 33: Business Models to get the basics of what should be in one.)

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Episode 33: Business Models

Let's face it. Many of us start our businesses without fully mapping out our business model. Our customers and clients are anyone who buys our products and services. We pick revenue streams, price in the dark, and then we're off. We struggle to make money or make the money we really desire. It is imperative for you to figure out the different types of business models out there and what configurations are the best fit for you in terms of time, money, and resources. In this special, super-sized episode, we give you a crash course in the basics of business models.

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Episode 26: Red Flags

Red Flags. You see them, but you ignore them. You want the relationship. You need the money. You're scared of saying no.That leaves you with prospective clients who nickel and dime you, hide after you send the proposal, can’t make decisions, and don’t implement or look at your work. They pay you, don’t engage in process, and then blame you for not moving things forward. The worst part is that they drain you in so many ways. And you become resentful for not feeling valued for your expertise and hard work.   

When you look back, you know the red flags were there. You decided not to acknowledge them. The client who looks at their phone and not you, says inappropriate things, trash talks other people, and tries to get you to do work for free--they're a handful. Listen along as we list key red flags and how to listen rather than ignore them.  

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Episode 24: Boundaries

Setting boundaries in your business can be one of the hardest things you do. You worry about making people unhappy, losing clients, and losing money. But if you don’t set - AND COMMUNICATE - boundaries, you risk being run by others and giving away your time and energy to things that don’t make your business grow. This week, we talk about the boundaries we’ve set in our business and remind everyone that while you can compete on price, service, and quality, you should never compete on dignity.

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Episode 23: Deadlines

All of us know what it’s like to miss a deadline. We stress about the work. We stress about the relationships. We feel terrible about it and ourselves. And, to combat this from happening, we make endless to-do lists to keep us feeling organized and in control. And yet, we can’t seem to let go of the things that get us in trouble in the first place: overcommitting and overpromising. We’re relentlessly aspirational about amount of time things take – especially when it comes to working on our own businesses. This week we tackle how to break out of the shame spiral around deadlines and how to better set yourself up for success.

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